Buy box and pricing
Winning the buy box and pricing right on marketplaces.
When several sellers offer the same product, only one of them sits next to the main buy button, and that seller takes most of the orders. This category is for sellers who want to understand how marketplaces choose that offer, what they can actually influence and how to compete without pricing themselves into a loss.
In the guide below you will find what Amazon now calls the Featured Offer, which factors it ranks and which it ignores, who can compete for it today, where to check your share in Seller Central and what to do when your offer stops winning.